Identity foundations
A review of the positioning, audience and context, followed by a creative direction that gives the identity a clear point of view.
Independent designer + Studio Cage
Visual Identity
An identity that holds together wherever your brand appears.
For a new brand or a business ready for its next chapter. I develop a visual language that connects your positioning to the details people encounter, from a business card to a digital product.
Discuss your projectDesigned as a system.
A visual identity is a system of decisions, not just a logo. Typography, colour, imagery, illustration and layout need to work together so the brand can adapt without becoming unrecognisable.
My portfolio includes identities for hospitality, skincare, health technology, education and architecture. I collaborate with clients remotely, independently and through Studio Cage, choosing the right project structure around the work required.
01 / Scope
What we can work on
Logo and visual language
A logo system, typography, colour palette and supporting graphic language. Depending on the brief, that language can include illustration, patterns or art direction.
Real applications
The identity is developed through the touchpoints your team actually needs. That may include stationery, presentation material, packaging concepts or digital communication templates.
Guidelines and handover
A documented system with usable assets and guidance on how to apply them. The exact formats, templates and applications are defined in the proposal.
02 / Process
How we work together
- 01
Find the direction
Review the brief and brand context, then agree the creative direction before developing the identity.
- 02
Build the system
Explore and refine the logo and visual language through relevant applications, with structured review points.
- 03
Prepare for use
Finalise the agreed assets, document the system and hand over files that your team can work with.
03 / Selected work
See the thinking in practice
Explore how one visual system can move across print, packaging, merchandise and digital communication.
04 / Questions
Before we start
Can you evolve an existing identity?
Yes. We can retain useful brand assets and develop the parts that need to change. An initial review helps decide whether an evolution or a broader redesign makes sense.
What will we receive?
Deliverables are agreed before the project begins. A visual identity project can include logo files, colour and typography guidance, supporting graphics and a defined set of applications.
Do you also design websites?
Yes. Visual identity and web design can be scoped together or separately. The website can become an early application of the identity system.
Tell me what you are building.
Share the business, the challenge and your target date. We can discuss the right scope and whether to collaborate independently or through Studio Cage.
Based in Curitiba, Brazil. Working remotely with US and international teams.