Discovery and context
A focused review of your business goals, audience, existing material and competitive context. Research methods are agreed around the questions that need answering.
Independent designer + Studio Cage
Brand Strategy
A clear position before the next design decision.
For teams launching a business, changing direction or bringing a fragmented brand into focus. Together, we turn research and conversations into a practical foundation for how your brand looks, speaks and grows.
Discuss your projectA clear foundation for your brand.
A brand strategy starts with understanding the business, the people it serves and the alternatives those people already have. The work is to identify a position your team can explain, support and use when making decisions.
I bring experience across branding, creative direction and digital products. Based in Curitiba, Brazil, I collaborate remotely with US and international teams as an independent designer and through Studio Cage. The collaboration model is agreed around the needs of the project.
01 / Scope
What we can work on
Positioning and differentiation
A clear articulation of who the brand is for, what it offers and why that matters. The objective is a position the team can use, rather than a collection of abstract adjectives.
Brand architecture
When a business has several offers or audiences, we map how they relate and how they should be named and presented together.
Messaging and creative direction
A messaging foundation and a creative brief that connect the strategic decisions to visual identity, website content and future communications.
02 / Process
How we work together
- 01
Understand
Share the business context and existing material, agree the research questions and identify the people who need to contribute.
- 02
Define
Develop the positioning and messaging direction, discuss alternatives and document the decisions with your team.
- 03
Apply
Translate the strategy into a practical brief for identity, web design and communication, with a clear handover.
03 / Selected work
See the thinking in practice
These projects show how a defined point of view can shape a brand identity. Each case explains the research, design decisions and applications.
04 / Questions
Before we start
Do we need a new visual identity as well?
Not necessarily. The strategy may clarify how to use an existing identity, or establish the brief for a new one. We agree that scope after reviewing what you already have.
Can we work together from the United States?
Yes. I work remotely from Brazil with US and international teams. We agree meeting times, review points and a shared place for feedback at the start.
How is the project priced?
The proposal depends on the research, number of stakeholders and deliverables. Send a short brief with your goals, current challenges and target date so we can discuss the scope.
Tell me what you are building.
Share the business, the challenge and your target date. We can discuss the right scope and whether to collaborate independently or through Studio Cage.
Based in Curitiba, Brazil. Working remotely with US and international teams.